D A W N C H A S E B A R B O U R
Born and raised in the mountains of Colorado, I grew up camping, backpacking, mountain biking, skiing and horseback riding. These experiences gave me an innate sense of adventure. Taking me skiing in British Columbia and Alberta. Snowmobiling in Iceland. Backpacking the borders of India and Nepal. Trekking Volcanoes National Park in Rwanda. And most recently, hiking self-guided across Scotland's Isle of Skye with my husband.
Before creating Studio DCB I was promoted to the Director of Apparel Design at Under Armour for my creative vision, design skills, understanding of the consumer, team relationships and leadership qualities. I set and guided soft-goods design, retail color palettes, print design and merchandising while assuring design language stayed pure and understandable among VP’s, Sourcing, Development and Product Management on styling, fabrications, silhouette positioning and end use. Strong designs and color palettes contributed to consistently high double-digit growth in all categories, creating triple digit growth as a whole every season I was there.
I began my focus on technical apparel design in college, when I designed and constructed five men's and women's ski jackets for my senior collection, receiving a perfect jury score and a job offer from juror Ambercrombie & Fitch.
I have been engaged in the development and merchandising aspects of design from the beginning of my career traveling to factories and retail accounts for consumer feedback and direct product implementation. Through my years as a freelance designer I’ve taken advantage of cross-pollinating performance features, fabrications and constructions from one end-use to another giving brands a fresh perspective on a build they may not have considered.
I’m also a humanitarian and the places I go inspire my design and spotlight the need for performance. I've helped build a home and water system in Rwanda, worked at the Mother Teresa House in Kolkata, India and worked construction post Katrina in New Orleans. I’m also part of an organization called YES! that helps teens transition out of the Haitian orphanage system. I've traveled to Haiti many times, and while there this summer I visited a factory partner on behalf of one of my clients. I have a drive to build product in emerging communities while also sourcing ethically sustainable and up-cycled materials.
I focus on the details with every style I design. I understand that an item not only needs to look good, it needs to perform against the demands of the environment, deliver at a specific price point and be completed on schedule. I work well in collaboration or individually and I love the problem-solving process. I have a fierce dedication to my work and my clients. And I continue to learn, grow and evolve with our industry. My goal is to create thoughtful apparel that is loved and valued by the end user.
Thru-hiking Scotland's Isle of Skye.
Bringing my support to the underserved in Rwanda, Haiti and India. And tying in my passion for apparel design by partnering with a Port-au-Prince apparel manufacturer on behalf of a current client. The results are fair-wage jobs and improved living standards in Haiti.